Schema markup is a type of code that you add to your website to help search engines provide more informative and relevant results for users. It’s essentially a way of structuring data to make it easier for search engines to understand the content of your web pages.

Think of it as providing search engines with additional context about your content. Instead of just crawling through your website and trying to interpret what each page is about based on the text and HTML tags, search engines can use schema markup to identify specific types of information such as reviews, events, products, recipes, and more.

This structured data markup helps search engines better understand the content on your site, which can lead to more prominent and informative search results for users. It can also enhance the appearance of your listings in search engine results pages (SERPs) with rich snippets, which can improve click-through rates and overall visibility.

Implementing schema markup involves adding specific tags to your HTML code that define the type of information you’re presenting. There are various schemas available, each tailored to different types of content. Popular schemas include Schema.org, which is a collaborative project supported by major search engines like Google, Bing, Yahoo, and Yandex.

Overall, schema markup is a powerful tool for enhancing your website’s visibility and providing users with more relevant and engaging search results.